CMC Markets signs multi-year Everton front-of-shirt partnership

Sponsorship scope

CMC said it becomes Main Club Partner and front-of-shirt sponsor for Everton's senior Men's, Women's and Under-21 sides, appearing on all home, away and third kits. The company said its branding will also feature at Hill Dickinson Stadium, Goodison Park and Finch Farm, alongside club matchday and digital channels, plus supporter-facing experiences throughout the duration of the partnership. The announcement described the agreement as multi-year but did not state its length or financial value.

Community programmes and campaign platform

CMC said it will work with Everton on community-focused financial literacy programmes, collaborating with Everton in the Community and The People's Learning Trust to provide education, resources and practical learning opportunities across the Liverpool City Region. The partnership will be brought to life through CMC's "For the Passion" platform, which the company says celebrates the role that passion, confidence and long-term belief play in helping people build successful futures, whether in football or financial services.

How CMC frames the deal

CMC presented the partnership as part of its continued evolution beyond its trading heritage to a global financial services firm serving long-term investors, active traders and institutional clients across investing, trading and wealth solutions, and as a way to broaden awareness of that wider offering through football. The announcement did not tie the partnership to any specific regulated entity's permissions or products, and did not state that it changes services, costs or trading conditions for clients. It also described Everton's move to Hill Dickinson Stadium as marking a new era for the club that aligns with CMC's own evolution.

Statements and next steps

Lord Peter Cruddas, Founder and CEO of CMC Markets, said the company is proud to partner with a club that "shares our core values, identity and passion," adding that CMC sees a similar long-term mindset among many of its clients. Andrew Middleton, President of Business Operations at Everton, called it "an important agreement for the Club" expected to play a key role in continued commercial growth, and said partnerships of this scale help strengthen revenues and build a more sustainable platform for success on and off the pitch. SPORTFIVE acted as CMC Markets' strategic advisor and brokered the agreement. Further details, including the unveiling of Everton's new kits ahead of the 2026/27 season, will be announced in due course.

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